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“Word of mouth is manna from heaven, but nobody knows how to do it on purpose.” – David Ogilvy

People have grown jaded with conventional advertising. The only exception is word of mouth. That community-created content your existing users are publishing every day is the most powerful marketing resource you will ever have.

You can’t pay for organic content like this… but you can nurture it. Catalytic marketing (aka guerrilla growth) is the art of encouraging, amplifying, & proliferating an existing community’s enthusiasm. So that every awesome thing your users create is shared & discussed across as many mediums and niches as they use.